Before you die, you see the ring. The chilling concept of a lethal film has universal appeal because of cinema�s profound effect on our psychology. American remakes of Japanese horror films became popular in the early 2000�s after the release of The Ring (2002), based on the 1998 independent film Ringu. Kansei Engineering is a Japanese method of technological development which requires a product to appeal not only to the reason of the buyer, but to their senses as well. Born (perhaps unconsciously) from this concept, a VHS tape can record family-oriented home videos or the hideous visions of a deranged psychic child. The constant evolution of Japanese technology reflects the cyclical nature of the cursed video tape, which must be passed on like a deadly chain letter.